Case Study
Local Rock: From Table Tents to Packed Wednesdays
Clawson, MI — Servers promoted at first greet; table tents on every surface. Opt-ins get their second beer for $1 (first is full price). Weekly SMS: “🍻 Happy BOGO for $1 🍻 Wednesdays @ Local Rock! Reply STOP to stop.”
Playbook That Made It Work
- Table tents everywhere (bar top + every table).
- Server script at greet: “Text START to get your second beer for $1 today.”
- Automated SMS every Wednesday at 2pm
- Simple redemption: show text; POS button for $1 second beer.
- 60-sec shift huddle so staff remembers to prompt opt-ins.
Why This Works
- Right timing: mid-day texts catch “where to tonight?” decisions.
- High-value, low-cost: $1 second beer is memorable; first beer is full price.
- Compounding audience: more opt-ins → bigger Wednesday lift.
- COGS-only promo cost: ~$0.50 per redeemed $1 beer.
Results shown are from the SMS feature only. SMS builds your first-party audience and customer data.Returns typically increase further once AI-powered automated marketing and paid expansion are turned on.
AI Boost Ahead
Weekly SMS conversion ≈ 7%$1 second beer (COGS-only)Avg check $30ROI Guaranteed*
Total SMS Revenue (6 mo)
$35,010
Gross Contribution (70%)
$24,507
Net Profit Lift
$22,922
ROI
21×
After promo & marketing costs
Actual table tent; servers pitched it at first approach to maximize opt-ins.
“The text feature made Wednesday one of our busiest nights.”
— Owner, Local Rock
Active Opt-ins (end of period)
1,200
Total SMS Sends
16,505
$1 Beer Redemptions (est.)
992
Promo Cost (COGS-only)
$496
Actual SMS (every Wednesday)
🍻 Happy BOGO for $1 🍻 Wednesdays @ Local Rock! Second beer is $1 for rewards members. Reply STOP to stop.
Weekly SMS-Driven Revenue (6 Months)
Context: This case study reflects results from the SMS feature only (audience & data building). Returns typically increase further when AI-powered automated marketing and paid expansion are enabled.
Six months of weekly results. Average check $30. SMS conversion ≈ 7% on a growing opt-in base.
Six months of weekly results. Average check $30. SMS conversion ≈ 7% on a growing opt-in base.
Week-by-Week
| Week | Active Opt-ins | Conv. Rate | SMS Visits | SMS Revenue |
|---|---|---|---|---|
| 1 | 95 | 6.5% | 6 | $180 |
| 2 | 141 | 6.5% | 9 | $270 |
| 3 | 182 | 6.6% | 12 | $360 |
| 4 | 234 | 7.0% | 17 | $510 |
| 5 | 276 | 6.6% | 18 | $540 |
| 6 | 325 | 7.3% | 24 | $720 |
| 7 | 366 | 7.3% | 26 | $780 |
| 8 | 412 | 7.7% | 30 | $900 |
| 9 | 462 | 6.6% | 28 | $840 |
| 10 | 510 | 7.2% | 36 | $1,080 |
| 11 | 545 | 7.7% | 43 | $1,290 |
| 12 | 590 | 7.3% | 46 | $1,380 |
| 13 | 627 | 7.3% | 44 | $1,320 |
| 14 | 668 | 6.5% | 44 | $1,320 |
| 15 | 706 | 6.8% | 49 | $1,470 |
| 16 | 742 | 7.6% | 61 | $1,830 |
| 17 | 782 | 7.7% | 57 | $1,710 |
| 18 | 822 | 6.4% | 49 | $1,470 |
| 19 | 866 | 6.7% | 57 | $1,710 |
| 20 | 905 | 6.4% | 61 | $1,830 |
| 21 | 948 | 6.6% | 65 | $1,950 |
| 22 | 984 | 6.8% | 72 | $2,160 |
| 23 | 1,024 | 7.5% | 75 | $2,250 |
| 24 | 1,059 | 7.5% | 74 | $2,220 |
| 25 | 1,098 | 7.1% | 83 | $2,490 |
| 26 | 1,136 | 6.7% | 81 | $2,430 |
Marketing Costs (6 mo)
$1,089(Platform $594 + SMS $495)
Promo Cost (COGS-only)
$496992 redemptions × $0.50
Baseline Context
Wednesdays ~ $3,200 before program
*ROI guaranteed when you follow our suggested implementation plan. Offers comply with local regulations. Guests can reply STOP to opt out anytime.